Are you wondering how to create a good About Us page?
Let’s start simple. Your “About Us” page is a space to introduce your brand.
But that is not all. In fact, that is the least of your worries when it comes to setting up your About Us page. If anything, it’s your chance to connect with potential customers on a personal level.
Think of it as an introductory speech that builds trust and tells your story. For the hair extensions business, this is usually lacking. Not the page itself but the intention behind it.
But when customers are looking for high-quality products and trustworthy service, a well-crafted About Us page can make all the difference. ✨
If you need to put the extra pizzazz in your About Us page, then let’s break it down for you. Let’s get into it!
Start with Your Brand Story
Your brand’s story is where it all begins.
How did your hair extension business get started?
What inspired you to dive into the hair industry?
People love hearing about the journey, even if it’s a personal passion for hair, a gap you noticed in the market, or a mission to make people feel more confident in their looks.
Your story doesn’t have to be complicated. In fact, it’s best if it’s straightforward and comes from the heart. Did you start your business from your living room?
Did you struggle to find quality hair extensions that made you feel good? Or maybe you saw a need for more diversity in hair products that cater to all types of textures? Whatever it is, share it honestly.
Your story helps potential customers connect with your brand on a personal level, and that connection can turn them into loyal buyers.
You can go the extra mile with Private Label Branding to get custom branding for a personalized touch.
Example:
“Our hair extension journey began in my tiny apartment, where I’d spend hours struggling to find quality hair that could handle the heat and stay fabulous all day.
Tired of extensions that looked fake or didn’t last, I set out to create a brand that offers luxurious, durable hair extensions that feel as good as they look.”
Express Your Mission and Values
Once you’ve shared your story, it’s time to let your audience know what your brand stands for.
What’s your mission? What values guide the way you do business? This is your opportunity to explain what drives you and how you’re different from other hair extension brands from pricing to packaging.
For example, are you committed to providing ethically sourced hair?
Do you focus on empowering women to feel confident and beautiful? Maybe you’re all about inclusivity, offering hair for every texture and type, like body wave wigs and deep wave wigs. Be clear about what makes your business special and why customers should trust you.
Example:
“We believe in celebrating every texture and every woman. Our mission is to provide high-quality, ethically sourced hair extensions that suit every style and personality.
We’re passionate about creating products that empower women to feel bold, confident, and completely themselves.”
Be Relatable and Approachable
One big mistake businesses make on their ‘About Us’ page is sounding too formal or corporate.
You don’t want to come off like a faceless company. Instead, be human. Speak to your audience like you’re having a conversation with them. Use a friendly, down-to-earth tone that feels welcoming.
It’s totally fine to inject some personality. Let your audience know that real people are behind the business and you genuinely care about their needs.
This is especially important in the hair extension business, where trust and personal connection are key.
Example:
“Hey, we’re just like you. We know the struggle of finding the right hair extensions because we’ve been there!
That’s why we created [Your Brand Name], a brand built on real experience and real love for all things hair. We want you to feel fabulous every time you step out with our extensions—because you deserve it!”
Introduce the Faces Behind the Brand
People like to know who they’re supporting when they shop with a brand.
If you feel comfortable, add a section that introduces the people behind the business. Whether it’s you as the founder or a small team, showing real faces builds trust and makes your brand feel more personal.
It’s also a great chance to show that you’re passionate about what you do.
Share a little bit about yourself or your team, why you love hair, and what gets you excited about running your business. A fun fact or two can also make you more relatable.
Example:
“Meet our founder, [Your Name]! A hairstylist turned entrepreneur, [Your Name] started [Your Brand Name] out of a deep love for beautiful, natural-looking hair extensions.
When she’s not dreaming up new ways to make your hair routine easier, you’ll find her binge-watching the latest Netflix show or experimenting with new hair care trends.
Along with our small but mighty team, she’s here to make sure you always feel your best, whether you’re rocking a sleek ponytail or voluminous curls.”
Show Social Proof on Your About Us Page
People trust people.
If you’ve got testimonials, reviews, or even a growing social media following, mention it on your ‘About Us’ page. This adds credibility and shows potential customers that other people love and trust your brand.
You don’t need to go overboard here—a simple mention of the positive feedback you’ve received or a few quotes from happy customers can go a long way.
Example:
“We’ve helped hundreds of women find their perfect look with our premium extensions. Don’t just take our word for it—our customers rave about how natural our hair looks and feels. ‘I’ve tried so many brands, but nothing beats the quality of [Your Brand Name]!’ – Ashley, Happy Customer.”
Keep It Simple and Clear
While it’s important to share your story, mission, and values, don’t overwhelm your audience with too much information.
Keep your writing simple and to the point. Use clear, straightforward language, and avoid unnecessary jargon. The goal is to make your audience feel like they know you without making them work too hard to understand what you’re all about.
Break up your text into short paragraphs or sections so it’s easy to read. You can even use bullet points or subheadings to make the page more scannable.
Remember to keep this tone consistent in your product descriptions, too.
End Your About Us Page with a Call to Action
Finally, end your ‘About Us’ page with a call to action (CTA).
Now that your audience knows who you are and why they should trust you, guide them toward the next step. Whether it’s exploring your products, following you on social media, or signing up for your newsletter, encourage them to stay connected with different marketing strategies.
Example:
“Ready to take your hair game to the next level? Check out our latest collection of premium hair extensions, and follow us on Instagram for styling tips, inspo, and more!”
Create Your About Us Page
Your ‘About Us’ page is your chance to let your personality and passion shine through.
Keep it real, keep it simple, and focus on building trust with your audience. 🫂
It is a major factor that turns visitors into loyal customers who believe in your hair brand as much as you do.
