User-generated content (UGC) is any content your customers create, like reviews, selfies, videos, and social media posts featuring your products.
In the hair extension business, nothing sells better than real people showing off their installs and vouching for your brand.
It’s real people showing off your Amazing Natural Hair Wig in a way that feels authentic and trustworthy.
And trust me, this kind of content can seriously boost your hair extension sales.
But how do you get your customers to create content for you?
And once they do, how can you use it to grow your brand? Let’s break it all down.
Why Is User-generated Content So Powerful?
When you’re looking to buy Natural Hair Extensions, would you trust a brand’s professional photos, or would you rather see real people slaying their looks?
Exactly. People trust real people. No matter how amazing your marketing is, customers are more likely to believe a glowing review from another shopper than an ad.
UGC builds trust, creates social proof, and makes your brand feel more real to potential buyers.
It also creates a sense of community around your brand. When people see others rocking your products, they want to be part of the movement, too.
Here’s why UGC works:
- It’s authentic: Customers trust real people more than ads.
- It’s free advertising: Your customers are basically marketing for you.
- It boosts engagement: UGC encourages conversation and community.
- It increases conversions: People are more likely to buy when they see others loving your products.
How to Get Customers to Create Content
Now, let’s get into the fun part—how to encourage your customers to post about your amazing Lace Front Wig.
People don’t always post about their purchases on their own. Sometimes, they need a little push.
Here are some foolproof ways to get them to create and share content featuring your hair extensions:
Make It Easy for Them
People love sharing their experiences, but if it feels like extra work, they probably won’t bother.
So, push them in the right direction by possibly including a thank-you card in your packaging with a gentle nudge: “We’d love to see you in your new look! Tag us @YourBrand for a chance to be featured!”
You can also send a follow-up marketing email after purchase, asking them to leave a review or share a picture.
Ensure that you provide simple instructions on taking good hair photos or videos.
Post a Giveaway or Contest
Everyone loves free stuff. Host a contest where customers can win a free Hair Bundle, wig, lip Gloss, or a discount in exchange for posting a picture, video, or review.
Example: “Tag us in your hair selfies with #SlayWithUs and win a free lace frontal! The winner will be announced on Friday!”
This gets people posting and increases your brand’s visibility when their followers see their posts.
Reward Customers for Content
People are more likely to create content when they get something in return.
So make it worth their while. They will respond to you more if they know there is something in it for them. Offer them:
- Discounts: “Post a selfie with your New Straight Closure and get 10% off your next order!”
- Loyalty points: If you have a rewards program, give points for posting.
- Exclusive perks: Customers who create content could get early access to sales or new product launches.
Partner with Micro-Influencers
Big influencers charge big bucks, but micro-influencers (people with 1k- 10k followers) are often happy to create content as users themselves.
You can simply give them free hair, and they will create content for their community.
But it is also better to offer them incentives. For this, simply offer customers who are already posting great content a small collaboration.
How to Use UGC in Your Marketing
Once you have all this amazing customer content, don’t just let it sit there—use it to drive sales.
Here’s how:
Feature It on Your Website
Add a “Customer Reviews” section on product pages with real photos from buyers.
People are way more likely to buy when they see real results from real customers.
Post It on Social Media
UGC makes for great social media content!
Share customer photos and videos on Instagram, TikTok, Facebook, and Pinterest.
Try different formats:
- Instagram Reels & Stories: Share customer videos of installs, transformations, or styling tutorials.
- TikTok Duets: React to customer videos to show appreciation and boost engagement.
- Facebook Albums: Create a “Happy Customers” album with real photos.
Use It in Ads
Instead of professional studio shots, try running ads featuring real customer photos or testimonials.
People relate to real faces more than models.
Email & SMS Marketing
Use UGC in email campaigns and text messages to show off happy customers and encourage new buyers.
For example, try this: “Still thinking about those Loose Wave Bundles? Here’s how our customers are loving theirs!” (Attach UGC photos)
Create a Customer Spotlight
Show love to your most loyal customers by featuring them in blog posts and social media, or even giving them a permanent spot on your website.
This builds community and makes others want to participate.
Create Before-and-After Transformations
Nothing sells hair extensions like a good transformation.
Ask customers to send in before-and-after photos or repost ones they’ve already shared.
Seeing the difference extensions make can be the final push someone needs to hit that “Buy Now” button.
Extra Tip: Engage With Your Customers
UGC is mainly about creating a connection with customers and using customers themselves.
It goes beyond the products themselves to building a community where people engage with your product genuinely and love it.
Here is how you engage with your customers:
- Respond to comments and DMs when customers tag you.
- Show appreciation when people post about your brand. A simple “You look stunning!” goes a long way.
- Keep the conversation going. Ask questions like “What’s your favorite way to style your Spanish Wave Bundles?” to keep people engaged.
The more connected people feel to your brand, the more they want to share their experience.
User-Generated Content is Your Best Friend
User-generated content is one of the easiest, most effective ways to sell more Hair extensions.
It’s free (or super affordable), builds trust, and creates a sense of community that keeps customers coming back.
So don’t sleep on it!
Start asking for reviews, running contests, and reposting customer content today.
Before you know it, your Hair Brand will be all over social media, and your sales will be climbing like never before.
