Want to sell more hair with Google Ads?
What is the use of an online store if your customers won’t get to see it and make purchases?
Your products are great, but it’s not just reaching your target audience. Not to mention, there are multiple other stores that are selling the same products as you do.
The competition is fierce, and you need an extra edge to stand out. 🥊
Google Ads is one of the most popular tools for small businesses who want to get sales. What it does is help business owners drive traffic to their stores, where they end up making purchases.
But how do you get started with Google ads? What are the ways to leverage it and let it work for you?
Check out our step-by-step guide on how to set up and run effective ads to attract and convert more customers to buy different types of extensions like clip-in extensions, tape-ins, bundles, and more!
Define Your Advertising Goals for Google Ads
Before you even go into Google Ads, you should first think about what you want to achieve.
As a hair extension store, your primary goal is probably increasing website traffic. But what you really want is to increase your product sales and maybe promote discounts and seasonal offers.
When you have defined your goals, you’ll be better prepared to choose the right campaign type and measure your success.
Choose the Right Campaign Type to Sell Hair with Google Ads
Google Ads is a form of online advertisement that shows up when people search for keywords that trigger certain online stores.
On the back end, it involves creating campaigns to get the advertisement to show up on the search engine.
There are many types of campaigns. However, if you want to increase traffic or want more people to visit your website, then you will need to create a search campaign or shopping campaign.
Search Campaigns are text-based ads that appear in search results when customers look for hair extensions and other keywords that are similar to them.
They often work best to attract users who are very likely to make a purchase. On the other hand, shopping campaigns are more visual. They will have your product image, price, and store name.
Do Some Keyword Research
Keywords are the backbone of your Google Ads campaign. When people search for hair, they will likely use some words. For example, customers will check out wigs with words like “Wavy bundles” or “stores to order wavy bundles.”
If you want to enjoy Google ads to the fullest, use tools that customers will most likely search for. Google keyword planner finds the likely keywords that customers are searching for, such as:
- “Affordable hair extensions”
- “Virgin hair bundles near me.”
- “Buy HD lace wigs”
You should also focus on a mix of exact match and phrase match keywords to align with the many things that customers search for online.
Don’t forget to add keywords like “synthetic hair” or “cheap wigs” if your store specializes in premium extensions to avoid irrelevant traffic and enhance your SEO.
Write Compelling Ad Copy
Google will push out your content, but it still has to captivate the person reading it.
You want to be sure that you are highlighting what makes your products the best, such as if you offer free shipping or maybe even exclusive discounts.
This is an example of an Ad Copy: “Looking for Premium Hair Extensions? Shop 100% Virgin Hair Bundles. Free Shipping on Orders Over $50!”
Also, make sure you add a clear call-to-action (CTA) like “Shop Now,” “Order Today,” or “Explore Our Bundles.”
Set Up Geo-Targeting
If your customers are in the US, then you need to make sure that your product’s advertisement is showing up in the US.
Geo-targeting ensures that your ads reach customers in specific locations.
For example, if your hair extension store ships nationwide but caters mainly to customers in urban areas, focus your ads on cities where demand is highest.
Adjust Your Landing Page
A great ad leads to a great landing page.
When a customer clicks on your page, they should not be turned off by a non-professional page. So make sure that you still have their attention with a mobile-friendly, fast-loading, and appealing landing page.
Also, make sure that it connects to the ad content and is easy to navigate.
For example, if your ad promotes a sale on 7×7 closures, your home page should display those closures prominently with updated prices and a straightforward purchase option.
Track the Performance of Selling Hair with Google Ads
Be sure that you are getting the results you want.
So, set up Google Ads Conversion Tracking.
They help to monitor which keywords, ads, and campaigns drive the most clicks and conversions. This data will help you. Also, check your CTR (Clickthrough Rate) and Quality Score regularly.
A CTR of 1% or higher is considered good for most campaigns. Pause or replace underperforming keywords and test new ones to keep your campaign fresh and effective.
Experiment with Google Ad Extensions
Ad extensions are features that allow you to provide more information directly in your ad.
Some of the information you can add includes;
- Site Links: Direct links to popular categories like “Shop Bundles” or “Closures.”
- Call Extensions: Add your phone number for direct customer inquiries.
- Price Extensions: Highlight special deals or starting prices for your products.
These extensions make your ad more engaging and increase clickthrough rates.
Try Google Shopping Campaigns
If you haven’t already, use Google Shopping campaigns to showcase your hair extensions.
These ads feature product images and prices.
Visual shoppers are usually attracted by this. The features highlight your bestsellers, high-margin products, and unique items.
Monitor and Adjust Google Ads to Sell Hair Extensions
Google Ads isn’t a “set it and forget it” tool.
You have to be super proactive with your advertisement. Monitor your Ads regularly to ensure they’re meeting your objectives.
Adjust the bids, update the copywriting, and refine your keywords based on the results that you are getting. Simply keep testing and experimenting.
Can You Sell More Hair with Google Ads?
Google Ads will help you to grow your hair extension store more than you think it can. And skyrocket your dropshipping experience.
If you follow this step-by-step guide, you will get even more customers and grow your hair business effectively. 💲
If you want to do really great with Google Ads, Start small, track your results, and then go bigger as you see success. Good luck!
