So you want to start an online business.
You are definitely in the right place. One of the most popular industries to venture into is the hair and beauty industry. Hair extensions are like oxygen right now–hot in the market. Everyone is wearing them, and everyone wants to buy a new one.
Why not capitalize on that and earn while at it?
Selling hair extensions online will be a super lucrative business if you implement the right strategies. Starting is not the issue, but maintaining and serving customers 100% quality is where the work lies.
We are here to help. Before you go too deep into it, here are ten practical tips to help you boost your online sales and build a successful hair extension brand. Before you go further, also check out Dropship Bundles.
We can be your partner in creating a hair extension brand that sells!
Top 10 Tips for Successfully Selling Hair Extensions Online
Grab your notepad and get ready to take notes. It’s time to start selling online!
1. Optimize Your Website for User Experience
Your website is the face of your online business. So you want to make sure that it is settled as much as possible. Some major things to have at the back of your mind while making one is that it is user-friendly, visually appealing, and easy to navigate.
Hair extensions should have a clean layout, high-quality images, and detailed product descriptions. It might not be in your hands, but ensure that the service you use makes your site load quickly and is mobile-responsive, as many customers shop on their phones.
Also, don’t forget to be particular about the check out proccess. A smooth checkout process with multiple payment options can also help reduce cart abandonment.
If you want an easy way to get started, consider choosing one of the Hair Extension Templates on our sister site, Dropship Beauty. The e-commerce websites are built on Shopify and will jumpstart your success.
You will be handed the keys to a website with hundreds of products ready for you to sell. These include human hair bundles, closures, frontals, wigs, and all the other things customers crave!
2. Leverage Social Media
Spread the gospel about your business as much as you can. Many people underestimate what a good viral post can do for your business. Social media is a powerful tool for promoting your beautiful wigs. Platforms like Instagram, Facebook, and TikTok are ideal for showcasing your products through posts, stories, and videos.
Setting up your social media accounts is free and doesn’t take much time. However, we suggest spending some extra time building out the profiles with eye-catching banners, posting about your business and products, and starting the hair business branding process.
Express what your business is about, post your branding materials and all the hair you have. Also, engage with your audience by responding to comments and messages. You can also collaborate with influencers and beauty bloggers to expand your reach.
3. Offer Promotions and Discounts
Everyone loves a good deal. Offering promotions and discounts can entice customers to make a purchase. Many successful business brands offer seasonal sales, bundle deals, or first-time buyer discounts. Additionally, offering free shipping on orders over a certain amount can increase your average order value.
Don’t offer a discount without getting something in return. Have you seen those pop ups on websites that ask for your email address or phone number?
Consider using one of those so you can capture more of your potential customer’s information just in case they don’t finish checking out. And here is the honest truth, most of them won’t finish checking out. The welcome flow to your newsletter will help them along the way!
It is marketing 101 to create a sense of urgency and make them buy before the deal ends. But as always, good products will make them come back, so do not slack when it comes to offering the best.
4. Provide Excellent Customer Service
If you ask anybody why they like a particular brand, they will list out customer service sometimes even before other things. Customer service helps you building trust and loyalty in your business.
Ensure that you are super intentional about listening to customers, responding on time, and being friendly in the midst of it all. Consider offering a satisfaction guarantee or easy return policy to reassure customers of your commitment to quality.
Managing your customer support can be challenging when using email only. Consider setting up a CRM system like Gorgias or GrooveHQ. This will allow you to stay organized and ahead of the competition that might not use technology to their advantage.
5. Invest in Quality Product Photography
If the hair does not look good online, there is no way anyone is going to buy it. People are quite finicky about making sales online because they do not want to be scammed. So, any little thing could be a sign of foul play to them–including your pictures.
Invest in professional photography to showcase your hair extensions in the best light. Use various angles and close-up shots to highlight the texture and color of the products. Also, including photos of models wearing the hair extensions can help customers visualize how they will look. Videos demonstrating the use of hair can also be beneficial.
Dropship Bundles offers photos with their Dropship Membership Plans that help you look good! Remember, our success is your success with dropshipping!
6. Create Compelling Product Descriptions
Am I convinced that this body wave is 100% human hair? Aside from that, what other features does it have that other online businesses cannot relate to?
Your product descriptions should be detailed, accurate, and compelling. Highlight the features and benefits of each hair extension type, such as length, texture, and origin. Also include maintenance tips and styling ideas.
Use keywords that potential customers might search for to improve your website’s SEO. The more information you provide, the more confident customers will feel about their purchase.
Quick Tip: Write catchy product category descriptions. This is one of the best things you can do for SEO. I included an example in the photo below.
7. Build a Strong Brand Identity
A strong brand identity sets you apart from competitors.
Develop a unique brand voice and aesthetic that reflects your company’s values and appeals to your target audience. Consistent branding across your website, social media, packaging, and promotional materials helps build recognition and trust. Custom packaging and branding, such as branded silk bags and custom labels, enhance the customer experience.
Check out all the hair extension branding options at Private Label Branding. For years, we have been creating the best packaging to help your products look good!
8. Utilize Email Marketing
Email marketing is a cost-effective way to keep customers engaged and informed.
Collect email addresses through your website and social media channels. Then, send out newsletters with updates on new products, upcoming sales, and exclusive offers. If you are not much of a writer, you can hire personal help to personalize emails based on customer preferences and purchase history.
Automated email campaigns, such as abandoned cart reminders and post-purchase follow-ups, can also boost sales.
Shopify Email is a basic system that we love, but if you want something more advanced, consider using Klaviyo. You can switch later as your business grows if your budget can’t afford it. You will have to make wise financial decisions as you start your business!
9. Offer Educational Content
Many of the best online businesses have a blog. It is a given for any hair extension seller. Having a blog that your customers can check out builds trust and establishes you as an expert in the industry.
Right now, you are reading a blog post that is relatable to our products and dropshipping services at Dropship Bundles. What topics would you cover about your business?
Create posts, tutorials, and videos on topics like hair care, styling tips, and the differences between hair extension types. Share this content on your website and social media. Providing valuable information attracts potential customers and helps current customers get the most out of their purchases.
10. Analyze and Adjust Your Strategies
There is no single pathway to success. There are many things for you to try out so you can figure out what works for you. Ensure you are always watching out for the new trends and incorporating them in any way you can.
Analyze your sales data and customer feedback to understand what’s working and what isn’t. Use analytics tools to track website traffic, conversion rates, and social media engagement. Be willing to adjust your strategies and try new approaches to stay competitive in the market.
The key is to continue learning. Listen to podcasts like Hair Biz Radio for inspiration and education. Consider joining the Hair Business Masterclass for advanced techniques and a roadmap to success.
Ready to Start Selling Hair Online?
There you have it: 10 solid tips to excel in this industry.
You will enjoy your experience because it is going to bring in revenue. However, you need to put in the work. Selling hair extensions online requires a combination of great products, excellent customer service, and effective marketing strategies.
When you have all of this sorted out to the smallest detail, you are well on your way to successfully selling hair extensions online.
Don’t forget to partner with Dropship Bundles to take 60% of the stress away with our services—inventory, branding, and delivery–all on us. Check out our membership plans today.
